“When Dos Equis retired Jonathan Goldsmith last month after a decade-long stint as the “Most Interesting Man in the World,” the brand took no chances at a troll army attack. Its agency, Havas, assembled a 12-person war room in case egg-shaped Twitter types turned vigilantes. For two days, a dozen staffers monitored social media for signs of unrest. […]
“Facebook has normalized autoplay video, and may publishers have happily followed suit. But for NBC News, which had autoplay video before Facebook, the annoyance of autoplay video for users wasn’t worth the goose in views. The broadcaster turned off autoplay late last year after late last year, after running autoplay video for 18 months. Video […]
After a whirlwind month of acquisition rumors, Twitter is back off the market and focused on executing strategy once again. The San Francisco social media company is set to deliver its latest quarterly results on Thursday, and investors are eagerly waiting to see if a live streaming strategy has succeeded in attracting new users or […]
Everlane, the 5-year-old direct-to-consumer apparel start up, is bent on making its presence on social media as personal as possible. The San Francisco-based retail company, founded by Michael Preysman in 2011, posed a question to its 160,000 Facebook followers on Thursday, October 20. “We’re thinking about starting a Facebook group. Need your help first though,” […]
“Media companies are under pressure to stay relevant with mobile-addicted millennials and distribution companies are trying to diversify their revenue streams. That’s a key part of the rationale behind AT&T’s proposed $85 billion deal for Time Warner.” Continue reading here.
“The cards are dealt. The first round of betting takes place. Then the dealer turns three cards (the flop) and there’s another round of betting. The dealer reveals a fourth card (the turn), and a third round of betting happens. The final card (the river) is revealed, and a final round of betting takes place. […]
“One of the sobering lessons of the transformations in business, leadership, and society in the last few decades is that the people and organizations with the most experience, knowledge, and resources in a particular field are often the last ones to see and seize opportunities for something dramatically new.” Continue read here.
“If you’ve worked at an agency, you know that truly great ideas are sometimes the simplest. As DDB Oslo puts it, “Great ideas can be explained in a sentence.” That’s the impetus for the idea behind the agency’s search for creative talent. They’re asking students to pitch their creative idea in 10 seconds via Snapchat.” […]
Biz Stone and a seven-person startup launched a question-and-answer style social networking app on Tuesday called Jelly, available for free on iOS and Android. The app asks users to submit questions alongside a picture captured from their phone’s camera. Users can respond to a friend’s question with a link, by drawing on the original image, […]
Pinterest acquired VisualGraph, an image recognition and visual search technology startup from San Francisco. Both VisualGraph and Pinterest want a new “visual discovery team,” and hope to build better image recognition technology that helps them understand what people are Pinning so they can help people find more things they love. Continue reading here on Mashable.
A new study predicts that social media and digital marketing agencies or service providers will disappear within 10 years, and reactions range from indifference to shock, and from cheering to jeering. Overall, people deem the projection accurate. A study, conducted by European business school Mediaschool Group, surveyed 2,000 marketing students throughout Europe in March and April. According […]
A cute little trick on Facebook Chat lets you create tiny emoticons from Facebook profile pictures. Check out the Mashable video here.
On Sephora’s online forum “Beauty Talk,” a customer known as “katie1724” posts up to 10 comments per day, offering insights on how to use the company’s makeup and skincare products. As Fortune.com reports, Katie is one example of the “super fans” that brands are now capitalizing on to lend credibility to their online communities. Super fans answer […]
At long last, Twitter’s six-second video app is available for Android owners. Twitter announced the news Monday on its blog, saying, “We’ve been looking forward to this day,” and so have Android users, no doubt. The app has been downloaded by more than 13 million people, and in April was the number one app in the U.S. App […]
Facebook has just announced a new verified feature for pages and profiles, designed to give high-profile accounts an added level of authenticity. This is clearly a straightforward copy of Twitter’s own verified accounts, and even features a similar, small blue checkmark to indicate that a person or business is indeed the legitimate account holder. The mark appears […]
Dunkin’ Donuts has launched a Vine contest that challenges fans to show how its iced coffee puts a spring in their step. Consumers can participate in the Dunkin’ Donuts’ “Running on #IceDDby submitting a Vine video with the hashtag #iceDD. As part of the contest, Dunkin’ Donuts is giving away six $100 mGifts and one […]
Joining Facebook was once an eagerly awaited milestone for teenagers, who rushed to sign up once they finally obtained the necessary “.edu” email address from their college. But as Facebook has vastly broadened its reach, teens say they’re less enthusiastic about the social-networking site. A new report from the Pew Research Center finds that social media use is […]
From Mashable: Government-friendly terms of service inked by the General Services Administration and Twitter cleared the way last week for U.S. agencies to post six-second Vine videos without fear of violating any rules. A handful of agencies and officials had already begun posting Vine videos before GSA’s announcement, though. The breadth of those videos suggests some of the things […]
“So it’s the 21st century, and lots of brands want the public to know that they’re invested in the most powerful social movements of the day — be they environmental, ethical, or cultural. We also know that audience engagement is often the most important element of a successful social media-powered PR campaign. Social@Ogilvy recently conducted a study and published a […]
Says PR Newser: After the Oreo team’s big social media win dominated the post-Super Bowl buzz, a whole lot of people who had never used the phrase “real-time marketing” before started throwing it around like a hot potato. The point is that pretty much any business whose description includes the words “firm” or “agency” now […]