November 2, 2016

How Social Media ‘Trollin’ Has Brands Cautious

“When Dos Equis retired Jonathan Goldsmith last month after a decade-long stint as the “Most Interesting Man in the World,” the brand took no chances at a troll army attack. Its agency, Havas, assembled a 12-person war room in case egg-shaped Twitter types turned vigilantes. For two days, a dozen staffers monitored social media for signs of unrest. […]

November 1, 2016

NBC Resisting the Urge for Autoplay Video

“Facebook has normalized autoplay video, and may publishers have happily followed suit. But for NBC News, which had autoplay video before Facebook, the annoyance of autoplay video for users wasn’t worth the goose in views. The broadcaster turned off autoplay late last year after late last year, after running autoplay video for 18 months. Video […]

October 26, 2016

Will Live Events Save Twitter?

After a whirlwind month of acquisition rumors, Twitter is back off the market and focused on executing strategy once again. The San Francisco social media company is set to deliver its latest quarterly results on Thursday, and investors are eagerly waiting to see if a live streaming strategy has succeeded in attracting new users or […]

October 26, 2016

Using Social Media to Drive Engagement, Not Sales

Everlane, the 5-year-old direct-to-consumer apparel start up, is bent on making its presence on social media as personal as possible. The San Francisco-based retail company, founded by Michael Preysman in 2011, posed a question to its 160,000 Facebook followers on Thursday, October 20. “We’re thinking about starting a Facebook group. Need your help first though,” […]

October 24, 2016

AT&T, Time Warner & Millenials

“Media companies are under pressure to stay relevant with mobile-addicted millennials and distribution companies are trying to diversify their revenue streams. That’s a key part of the rationale behind AT&T’s proposed $85 billion deal for Time Warner.” Continue reading here.

October 15, 2016

What We All Can Learn From Texas Hold’em

“The cards are dealt. The first round of betting takes place. Then the dealer turns three cards (the flop) and there’s another round of betting. The dealer reveals a fourth card (the turn), and a third round of betting happens. The final card (the river) is revealed, and a final round of betting takes place. […]

October 1, 2016

In the Spirit of Learning…

“One of the sobering lessons of the transformations in business, leadership, and society in the last few decades is that the people and organizations with the most experience, knowledge, and resources in a particular field are often the last ones to see and seize opportunities for something dramatically new.” Continue read here.

January 28, 2014

No To Resumes; Yes To Snapchats

“If you’ve worked at an agency, you know that truly great ideas are sometimes the simplest. As DDB Oslo puts it, “Great ideas can be explained in a sentence.”  That’s the impetus for the idea behind the agency’s search for creative talent. They’re asking students to pitch their creative idea in 10 seconds via Snapchat.” […]

January 8, 2014

Twitter Cofounder Launches New Q&A Mobile App

Biz Stone and a seven-person startup launched a question-and-answer style social networking app on Tuesday called Jelly, available for free on iOS and Android. The app asks users to submit questions alongside a picture captured from their phone’s camera. Users can respond to a friend’s question with a link, by drawing on the original image, […]

January 7, 2014

Pinterest Acquires Image Recognition + Visual Search Tech Startup

Pinterest acquired VisualGraph, an image recognition and visual search technology startup from San Francisco. Both VisualGraph and Pinterest want a new “visual discovery team,” and hope to build better image recognition technology that helps them understand what people are Pinning so they can help people find more things they love. Continue reading here on Mashable.

June 12, 2013

…In Favor of ‘Integrated Communications’ Agency

A new study predicts that social media and digital marketing agencies or service providers will disappear within 10 years, and reactions range from indifference to shock, and from cheering to jeering. Overall, people deem the projection accurate. A study, conducted by European business school Mediaschool Group, surveyed 2,000 marketing students throughout Europe in March and April. According […]

June 7, 2013

Picture Our Faces – But as Emoticons!

A cute little trick on Facebook Chat lets you create tiny emoticons from Facebook profile pictures. Check out the Mashable video here.

June 4, 2013

Are you a ‘Superfan’?

On Sephora’s online forum “Beauty Talk,” a customer known as “katie1724” posts up to 10 comments per day, offering insights on how to use the company’s makeup and skincare products. As Fortune.com reports, Katie is one example of the “super fans” that brands are now capitalizing on to lend credibility to their online communities. Super fans answer […]

June 3, 2013

Vine Comes to Androids Everywhere!

At long last, Twitter’s six-second video app is available for Android owners. Twitter announced the news Monday on its blog, saying, “We’ve been looking forward to this day,” and so have Android users, no doubt. The app has been downloaded by more than 13 million people, and in April was the number one app in the U.S. App […]

May 30, 2013

We Knew Facebook Wanted to Be Like Twitter, Anyway…

Facebook has just announced a new verified feature for pages and profiles, designed to give high-profile accounts an added level of authenticity. This is clearly a straightforward copy of Twitter’s own verified accounts, and even features a similar, small blue checkmark to indicate that a person or business is indeed the legitimate account holder. The mark appears […]

May 23, 2013

Dunkin Donuts Gets to Vine-ing

Dunkin’ Donuts has launched a Vine contest that challenges fans to show how its iced coffee puts a spring in their step. Consumers can participate in the Dunkin’ Donuts’ “Running on #IceDDby submitting a Vine video with the hashtag #iceDD. As part of the contest, Dunkin’ Donuts is giving away six $100 mGifts and one […]

May 22, 2013

Gah! Parents Ruin Everything!

Joining Facebook was once an eagerly awaited milestone for teenagers, who rushed to sign up once they finally obtained the necessary “.edu” email address from their college. But as Facebook has vastly broadened its reach, teens say they’re less enthusiastic about the social-networking site. A new report from the Pew Research Center finds that social media use is […]

April 9, 2013

What is Government Vine-ing About Now?

From Mashable:  Government-friendly terms of service inked by the General Services Administration and Twitter cleared the way last week for U.S. agencies to post six-second Vine videos without fear of violating any rules. A handful of agencies and officials had already begun posting Vine videos before GSA’s announcement, though. The breadth of those videos suggests some of the things […]

April 4, 2013

Brand Building & Social Movements

“So it’s the 21st century, and lots of brands want the public to know that they’re invested in the most powerful social movements of the day — be they environmental, ethical, or cultural. We also know that audience engagement is often the most important element of a successful social media-powered PR campaign. Social@Ogilvy recently conducted a study and published a […]

April 3, 2013

On the topic of Oreo and ‘Real-Time’ Marketing…

Says PR Newser: After the Oreo team’s big social media win dominated the post-Super Bowl buzz, a whole lot of people who had never used the phrase “real-time marketing” before started throwing it around like a hot potato. The point is that pretty much any business whose description includes the words “firm” or “agency” now […]

November 2, 2016

How Social Media ‘Trollin’ Has Brands Cautious

“When Dos Equis retired Jonathan Goldsmith last month after a decade-long stint as the “Most Interesting Man in the World,” the brand took no chances at a troll army attack. Its agency, Havas, assembled a 12-person war room in case egg-shaped Twitter types turned vigilantes. For two days, a dozen staffers monitored social media for signs of unrest.

Nothing awful ended up happening. But in an age where trolls and collective outrage thrive online, no brand, hashtag or even person (we’re looking at you, Ken Bone) is safe. And brands, ever protective of their image, are erring on the side of over-caution — even if it means paying a dozen agency staffers to monitor social media for 48 hours.” Continue reading here at Digiday.

November 1, 2016

NBC Resisting the Urge for Autoplay Video

“Facebook has normalized autoplay video, and may publishers have happily followed suit. But for NBC News, which had autoplay video before Facebook, the annoyance of autoplay video for users wasn’t worth the goose in views.

The broadcaster turned off autoplay late last year after late last year, after running autoplay video for 18 months. Video starts, which were at 100 million per month, promptly fell around 45 percent. Since then, NBC News has climbed back, hitting 95 million in September and 110 million in October. (Figures are across NBC News, MSNBC and Today and are from internal analytics.) ComScore said the group had 177 million desktop video views in September, up 12 percent from a year ago.” Continue reading here at Digiday.

October 26, 2016

Will Live Events Save Twitter?

After a whirlwind month of acquisition rumors, Twitter is back off the market and focused on executing strategy once again. The San Francisco social media company is set to deliver its latest quarterly results on Thursday, and investors are eagerly waiting to see if a live streaming strategy has succeeded in attracting new users or spurring revenue growth.

But as is usually the case with Twitter, things are already off to a rough start.

Continue reading here.

October 26, 2016

Using Social Media to Drive Engagement, Not Sales

Everlane, the 5-year-old direct-to-consumer apparel start up, is bent on making its presence on social media as personal as possible.

The San Francisco-based retail company, founded by Michael Preysman in 2011, posed a question to its 160,000 Facebook followers on Thursday, October 20.

“We’re thinking about starting a Facebook group. Need your help first though,” the post read.

Continue reading here.

October 24, 2016

AT&T, Time Warner & Millenials

“Media companies are under pressure to stay relevant with mobile-addicted millennials and distribution companies are trying to diversify their revenue streams. That’s a key part of the rationale behind AT&T’s proposed $85 billion deal for Time Warner.” Continue reading here.

October 15, 2016

What We All Can Learn From Texas Hold’em

“The cards are dealt. The first round of betting takes place. Then the dealer turns three cards (the flop) and there’s another round of betting. The dealer reveals a fourth card (the turn), and a third round of betting happens. The final card (the river) is revealed, and a final round of betting takes place. Each turn, players have the option to bet, call, raise or fold.

With each round of betting, the suspense builds and the pot gets bigger. Finally, those who are still in the hand turn up their cards and the winner is revealed. You find out who was bluffing all along and who was slow-playing (trapping people into betting by acting like your hand isn’t that good).

If you’re playing in the hand, your heart starts to race. Your eyes dilate. You start to sweat a little. It’s exhilarating. Even if you’re just watching the hand play out, the excitement is intense.”

Continue reading here.

October 1, 2016

In the Spirit of Learning…

“One of the sobering lessons of the transformations in business, leadership, and society in the last few decades is that the people and organizations with the most experience, knowledge, and resources in a particular field are often the last ones to see and seize opportunities for something dramatically new.” Continue read here.

January 28, 2014

No To Resumes; Yes To Snapchats

“If you’ve worked at an agency, you know that truly great ideas are sometimes the simplest. As DDB Oslo puts it, “Great ideas can be explained in a sentence.”  That’s the impetus for the idea behind the agency’s search for creative talent. They’re asking students to pitch their creative idea in 10 seconds via Snapchat.” Continue reading here.

January 8, 2014

Twitter Cofounder Launches New Q&A Mobile App

Biz Stone and a seven-person startup launched a question-and-answer style social networking app on Tuesday called Jelly, available for free on iOS and Android. The app asks users to submit questions alongside a picture captured from their phone’s camera. Users can respond to a friend’s question with a link, by drawing on the original image, or simply using text. Users can also forward questions using text message — so in theory, you don’t need to download Jelly to help your social connections gather answers to their questions. Mashable has the full article here.

January 7, 2014

Pinterest Acquires Image Recognition + Visual Search Tech Startup

Pinterest acquired VisualGraph, an image recognition and visual search technology startup from San Francisco. Both VisualGraph and Pinterest want a new “visual discovery team,” and hope to build better image recognition technology that helps them understand what people are Pinning so they can help people find more things they love. Continue reading here on Mashable.

June 12, 2013

…In Favor of ‘Integrated Communications’ Agency

A new study predicts that social media and digital marketing agencies or service providers will disappear within 10 years, and reactions range from indifference to shock, and from cheering to jeering.

Overall, people deem the projection accurate.

A study, conducted by European business school Mediaschool Group, surveyed 2,000 marketing students throughout Europe in March and April. According to the study, 70 percent of respondents believe that in 10 years marketing will focus on content marketing and “PR thinking”—a focus on building brand recognition and image, and on inspiring customer trust. Further, 80 percent anticipate the demise of stand-alone social media services firms and digital marketing agencies.

Other notable findings of the study include:

  • 70 percent believe TV advertising will remain relevant in 10 years;
  • 70 percent believe advertising will shift focus to entertaining rather than selling in 10 years;
  • 70 percent indicate that “true digital natives” are found only in the generation 10 years behind them;
  • 77 percent think Facebook is the most important social media platform for communicating with millennials;
  • 60 percent view Twitter as an advertising platform;
  • A large segment of students believe silos and channels do not exist in marketing.

Continue reading here.

June 7, 2013

Picture Our Faces – But as Emoticons!

A cute little trick on Facebook Chat lets you create tiny emoticons from Facebook profile pictures. Check out the Mashable video here.

June 4, 2013

Are you a ‘Superfan’?

On Sephora’s online forum “Beauty Talk,” a customer known as “katie1724” posts up to 10 comments per day, offering insights on how to use the company’s makeup and skincare products. As Fortune.com reports, Katie is one example of the “super fans” that brands are now capitalizing on to lend credibility to their online communities. Super fans answer other fans’ questions about products and provide companies with valuable marketing and feedback, for free.

LEGO is tapping its online communities to generate ideas for new sets of the connectable toys. On a site for younger fans, only about 1 percent of its 10,000-12,000 active monthly members are considered super fans, based on how many hours per day they spend on the site and the number of comments they post. To engage fans, brands are moving toward online communities and away from Facebook, where questions quickly disappear down the timeline and deep conversation is stifled, says Phil Petescia, a vice president at Sony.

Continue reading here.

June 3, 2013

Vine Comes to Androids Everywhere!

At long last, Twitter’s six-second video app is available for Android owners. Twitter announced the news Monday on its blog, saying, “We’ve been looking forward to this day,” and so have Android users, no doubt. The app has been downloaded by more than 13 million people, and in April was the number one app in the U.S. App Store.

The Android version of Vine includes many of the features already available on iOS, including the ability to search trending topics, find your friends, and share posts to Twitter. But there’s also a new feature: zoom.

Twitter warns the two versions of the app aren’t yet perfectly synced, but told users to expect updates in the coming weeks, including a front-facing camera, and the ability to share on Facebook.

Continue reading here.

May 30, 2013

We Knew Facebook Wanted to Be Like Twitter, Anyway…

Facebook has just announced a new verified feature for pages and profiles, designed to give high-profile accounts an added level of authenticity. This is clearly a straightforward copy of Twitter’s own verified accounts, and even features a similar, small blue checkmark to indicate that a person or business is indeed the legitimate account holder. The mark appears on the pages themselves, as well as in search results and throughout the site.

The Verified Pages are being rolled out to “just a small group of prominent public figures (celebrities, journalists, government officials, popular brands and businesses) with large audiences,” Facebook says, and will soon roll out to profiles as well.

Facebook has a new section in its help center that describes what a verified profile or page actually is, but it doesn’t say how Facebook goes about verifying any of its users. The checkmark icon acts as a tooltip, providing more info about verification when you hover over with a mouse cursor, and Facebook says that there’s no way for users to request to be verified; just like on Twitter, the social network will come to you if they deem it a useful step in helping you prove your identity.

Continue reading here.

May 23, 2013

Dunkin Donuts Gets to Vine-ing

Dunkin’ Donuts has launched a Vine contest that challenges fans to show how its iced coffee puts a spring in their step.

Consumers can participate in the Dunkin’ Donuts’ “Running on #IceDDby submitting a Vine video with the hashtag #iceDD. As part of the contest, Dunkin’ Donuts is giving away six $100 mGifts and one grand prize winner will win free iced coffee for a year.

“A best practice for us across all of our social media platforms has been to first listen and learn how our fans prefer to engage with us,” said Scott Hudler, vice president of global consumer engagement at Dunkin’ Brands, Boston.

Continue reading here.

 

May 22, 2013

Gah! Parents Ruin Everything!

Joining Facebook was once an eagerly awaited milestone for teenagers, who rushed to sign up once they finally obtained the necessary “.edu” email address from their college. But as Facebook has vastly broadened its reach, teens say they’re less enthusiastic about the social-networking site.

new report from the Pew Research Center finds that social media use is skyrocketing among teenagers, but teens aren’t happy with a Facebook community that involves “drama,” stress and their parents. Pew says 81 percent of teens use social-networking sites, up from 55 percent in 2006. And 94 percent of teens said they use Facebook, despite their complaints.

Continue reading here.

April 9, 2013

What is Government Vine-ing About Now?

From Mashable: 

Government-friendly terms of service inked by the General Services Administration and Twitter cleared the way last week for U.S. agencies to post six-second Vine videos without fear of violating any rules.

A handful of agencies and officials had already begun posting Vine videos before GSA’s announcement, though. The breadth of those videos suggests some of the things government may use Vine for in the future, but it’s far too soon to speculate on what government’s ultimate relationship with the social site might look like.

The U.S. government’s in-house social media registry doesn’t yet include Vine accounts, but Vine has verified several government accounts itself.

Continue reading here.

April 4, 2013

Brand Building & Social Movements

“So it’s the 21st century, and lots of brands want the public to know that they’re invested in the most powerful social movements of the day — be they environmental, ethical, or cultural. We also know that audience engagement is often the most important element of a successful social media-powered PR campaign. Social@Ogilvy recently conducted a study and published a white paper on the phenomenon, and we had a chance to talk to the firm’s “Global MD” John Bell about its conclusions.”

Continue reading here.

April 3, 2013

On the topic of Oreo and ‘Real-Time’ Marketing…

Says PR Newser:

After the Oreo team’s big social media win dominated the post-Super Bowl buzz, a whole lot of people who had never used the phrase “real-time marketing” before started throwing it around like a hot potato.

The point is that pretty much any business whose description includes the words “firm” or “agency” now needs to claim that it has “real-time marketing capabilities” in order to win the interest of big-name clients. McCann Erickson, for example, named its new social media-only division “McCann Always On”. The “RTM” phrase doesn’t just apply to agencies that label themselves “ad” or “marketing”, either — PR wants to “own” social media too, remember?

Continue reading here.