What is Social Media?

Google+…Twitter…Facebook…YouTube…LinkedIn…as individuals and companies still wrap their heads around (a) what social media is and (2) the direct benefits of jumping on board, we came across this great article and video by Mashable that explains it best:

by Ben Parr

If you’re a regular reader of Mashable, you’re likely a firm believer in the power of social media. We’ve highlighted how the social web can improve your career, aid charitable causes, transform businesses and even change the world. In short, we’re convinced.

But what do you say to someone who doesn’t get it? Maybe you have a boss who thinks social branding a waste of time or chatted with a friend who doesn’t believe that Twitter can help land her a great job. Maybe they have no clue what social media even is.

Last year, marketing director Marta Kagan helped solve this problem with her presentation What the F**k is Social Media?. It was quickly a social media hit for its wit and its very convincing case for the raw power of social media.

With the tremendous growth of Twitter, Facebook, and blogging in the last year though, Ms. Kagan thought it was time for a sequel. We couldn’t agree more. The stats she cites and the savvy she employs in What the F**k is Social Media: One Year Later makes it a worthy successor.

Continue reading here.

Firm in the News

As Brownstone PR works to get clients in the media, we enjoy lending our expertise to the media just as much. Check out Brownstone PR and its key executives in the press:

October 2011: Brownstone PR president Megan R. Smith talks Multiethnic Marketing, Digital Media, and Community Relations in a 3-part blog series with PR Week. Check it out pt. 1, pt. 2, and pt. 3.

August 2011: Nina Scimenes highlights Smith’s work with the National Multiple Sclerosis Society

August 2011: PhillyChitChat highlights Brownstone PR president Megan R. Smith as a nominee in the first ever Philadelphia Geek Awards

July 2011:  Smith talks social media and Google+ with the Philadelphia Business Journal

June 2011: Philadelphia Public Relations Association blog entry by Smith on how the implementation of a community relations effort, combined with strategic social media and key media outreach, helped with the success of Stars Within Reach’s ‘A Healthy Future Within Reach’ initiative.

March 2011: The Philadelphia Inquirer mentions Brownstone PR president Megan R. Smith becoming VP of Development for Stars Within Reach. View the full media release here.

March 2011: Smith chats with Talkadelphia about starting Brownstone PR

February 2011: The Philadelphia Business Journal chats with Smith about the U.S. Small Business Administration opening the federal government contract path for women-owned firms.

January 2011: Smith talks Community Relations Strategies for the Solo Entrepreneur with the Philadelphia Business Journal

March 2010: Brownstone PR president Megan R. Smith talks money and investing early with Black Enterprise

Community Relations

Most entrepreneurs and small business owners don’t think of creating and implementing a community relations plan. Between working on the business and at times, still working within the business, who has the time, the brain capacity, and as for many, who knows where to start? Leave that to major corporations like Comcast, Peco Energy, and Campbell Soup, right?  Wrong!

Big corporations write big checks to charities because they can. While many companies confuse the two, there exists a difference between charitable giving and community relations. According to our trusty friend Webster, charitable giving is the act of giving money, goods or time to the unfortunate either directly or by means of a charitable trust, or other worthy cause. Community relations, on the other hand, is defined as the various methods companies use to establish and maintain a mutually beneficial relationship with the communities in which they operate.

Big corporations write big checks to charities because they can. While many companies confuse the two, there exists a difference between charitable giving and community relations. According to our trusty friend Webster, charitable giving is the act of giving money, goods or time to the unfortunate either directly or by means of a charitable trust, or other worthy cause. Community relations, on the other hand, is defined as the various methods companies use to establish and maintain a mutually beneficial relationship with the communities in which they operate.

Continue reading: Community relations strategies for the solo entrepreneur | Philadelphia Business Journal

Services

With a dedicated team of experienced writers, marketing pros, social media specialists, and business development experts, Brownstone PR provides the following services to our roster of clients…
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Corporate Giving

Information coming soon…
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Media Placement

At Brownstone PR, our reach goes beyond the Philadelphia/Delaware Valley, as most clients come to us first seeking an increased local and regional reach, with the goal of garnering national impressions and spreading their individual message and achievements across the U.S. Our clip book boasts coverage from TV One’s Our World with Black Enterprise, to Marie Claire magazine. Check out a few of the highlights from over the years:
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Affiliations

Brownstone PR is a proud member of the following organizations, serving the Philadelphia/Delaware Valley County, and its surrounding counties.
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