June 12, 2013

…In Favor of ‘Integrated Communications’ Agency

A new study predicts that social media and digital marketing agencies or service providers will disappear within 10 years, and reactions range from indifference to shock, and from cheering to jeering. Overall, people deem the projection accurate. A study, conducted by European business school Mediaschool Group, surveyed 2,000 marketing students throughout Europe in March and April. According […]

June 7, 2013

Picture Our Faces – But as Emoticons!

A cute little trick on Facebook Chat lets you create tiny emoticons from Facebook profile pictures. Check out the Mashable video here.

June 4, 2013

Are you a ‘Superfan’?

On Sephora’s online forum “Beauty Talk,” a customer known as “katie1724” posts up to 10 comments per day, offering insights on how to use the company’s makeup and skincare products. As Fortune.com reports, Katie is one example of the “super fans” that brands are now capitalizing on to lend credibility to their online communities. Super fans answer […]

June 3, 2013

Vine Comes to Androids Everywhere!

At long last, Twitter’s six-second video app is available for Android owners. Twitter announced the news Monday on its blog, saying, “We’ve been looking forward to this day,” and so have Android users, no doubt. The app has been downloaded by more than 13 million people, and in April was the number one app in the U.S. App […]

June 12, 2013

…In Favor of ‘Integrated Communications’ Agency

A new study predicts that social media and digital marketing agencies or service providers will disappear within 10 years, and reactions range from indifference to shock, and from cheering to jeering.

Overall, people deem the projection accurate.

A study, conducted by European business school Mediaschool Group, surveyed 2,000 marketing students throughout Europe in March and April. According to the study, 70 percent of respondents believe that in 10 years marketing will focus on content marketing and “PR thinking”—a focus on building brand recognition and image, and on inspiring customer trust. Further, 80 percent anticipate the demise of stand-alone social media services firms and digital marketing agencies.

Other notable findings of the study include:

  • 70 percent believe TV advertising will remain relevant in 10 years;
  • 70 percent believe advertising will shift focus to entertaining rather than selling in 10 years;
  • 70 percent indicate that “true digital natives” are found only in the generation 10 years behind them;
  • 77 percent think Facebook is the most important social media platform for communicating with millennials;
  • 60 percent view Twitter as an advertising platform;
  • A large segment of students believe silos and channels do not exist in marketing.

Continue reading here.

June 7, 2013

Picture Our Faces – But as Emoticons!

A cute little trick on Facebook Chat lets you create tiny emoticons from Facebook profile pictures. Check out the Mashable video here.

June 4, 2013

Are you a ‘Superfan’?

On Sephora’s online forum “Beauty Talk,” a customer known as “katie1724” posts up to 10 comments per day, offering insights on how to use the company’s makeup and skincare products. As Fortune.com reports, Katie is one example of the “super fans” that brands are now capitalizing on to lend credibility to their online communities. Super fans answer other fans’ questions about products and provide companies with valuable marketing and feedback, for free.

LEGO is tapping its online communities to generate ideas for new sets of the connectable toys. On a site for younger fans, only about 1 percent of its 10,000-12,000 active monthly members are considered super fans, based on how many hours per day they spend on the site and the number of comments they post. To engage fans, brands are moving toward online communities and away from Facebook, where questions quickly disappear down the timeline and deep conversation is stifled, says Phil Petescia, a vice president at Sony.

Continue reading here.

June 3, 2013

Vine Comes to Androids Everywhere!

At long last, Twitter’s six-second video app is available for Android owners. Twitter announced the news Monday on its blog, saying, “We’ve been looking forward to this day,” and so have Android users, no doubt. The app has been downloaded by more than 13 million people, and in April was the number one app in the U.S. App Store.

The Android version of Vine includes many of the features already available on iOS, including the ability to search trending topics, find your friends, and share posts to Twitter. But there’s also a new feature: zoom.

Twitter warns the two versions of the app aren’t yet perfectly synced, but told users to expect updates in the coming weeks, including a front-facing camera, and the ability to share on Facebook.

Continue reading here.