May 30, 2013

We Knew Facebook Wanted to Be Like Twitter, Anyway…

Facebook has just announced a new verified feature for pages and profiles, designed to give high-profile accounts an added level of authenticity. This is clearly a straightforward copy of Twitter’s own verified accounts, and even features a similar, small blue checkmark to indicate that a person or business is indeed the legitimate account holder. The mark appears […]

May 23, 2013

Dunkin Donuts Gets to Vine-ing

Dunkin’ Donuts has launched a Vine contest that challenges fans to show how its iced coffee puts a spring in their step. Consumers can participate in the Dunkin’ Donuts’ “Running on #IceDDby submitting a Vine video with the hashtag #iceDD. As part of the contest, Dunkin’ Donuts is giving away six $100 mGifts and one […]

May 22, 2013

Gah! Parents Ruin Everything!

Joining Facebook was once an eagerly awaited milestone for teenagers, who rushed to sign up once they finally obtained the necessary “.edu” email address from their college. But as Facebook has vastly broadened its reach, teens say they’re less enthusiastic about the social-networking site. A new report from the Pew Research Center finds that social media use is […]

May 30, 2013

We Knew Facebook Wanted to Be Like Twitter, Anyway…

Facebook has just announced a new verified feature for pages and profiles, designed to give high-profile accounts an added level of authenticity. This is clearly a straightforward copy of Twitter’s own verified accounts, and even features a similar, small blue checkmark to indicate that a person or business is indeed the legitimate account holder. The mark appears on the pages themselves, as well as in search results and throughout the site.

The Verified Pages are being rolled out to “just a small group of prominent public figures (celebrities, journalists, government officials, popular brands and businesses) with large audiences,” Facebook says, and will soon roll out to profiles as well.

Facebook has a new section in its help center that describes what a verified profile or page actually is, but it doesn’t say how Facebook goes about verifying any of its users. The checkmark icon acts as a tooltip, providing more info about verification when you hover over with a mouse cursor, and Facebook says that there’s no way for users to request to be verified; just like on Twitter, the social network will come to you if they deem it a useful step in helping you prove your identity.

Continue reading here.

May 23, 2013

Dunkin Donuts Gets to Vine-ing

Dunkin’ Donuts has launched a Vine contest that challenges fans to show how its iced coffee puts a spring in their step.

Consumers can participate in the Dunkin’ Donuts’ “Running on #IceDDby submitting a Vine video with the hashtag #iceDD. As part of the contest, Dunkin’ Donuts is giving away six $100 mGifts and one grand prize winner will win free iced coffee for a year.

“A best practice for us across all of our social media platforms has been to first listen and learn how our fans prefer to engage with us,” said Scott Hudler, vice president of global consumer engagement at Dunkin’ Brands, Boston.

Continue reading here.

 

May 22, 2013

Gah! Parents Ruin Everything!

Joining Facebook was once an eagerly awaited milestone for teenagers, who rushed to sign up once they finally obtained the necessary “.edu” email address from their college. But as Facebook has vastly broadened its reach, teens say they’re less enthusiastic about the social-networking site.

new report from the Pew Research Center finds that social media use is skyrocketing among teenagers, but teens aren’t happy with a Facebook community that involves “drama,” stress and their parents. Pew says 81 percent of teens use social-networking sites, up from 55 percent in 2006. And 94 percent of teens said they use Facebook, despite their complaints.

Continue reading here.