April 9, 2013

What is Government Vine-ing About Now?

From Mashable:  Government-friendly terms of service inked by the General Services Administration and Twitter cleared the way last week for U.S. agencies to post six-second Vine videos without fear of violating any rules. A handful of agencies and officials had already begun posting Vine videos before GSA’s announcement, though. The breadth of those videos suggests some of the things […]

April 4, 2013

Brand Building & Social Movements

“So it’s the 21st century, and lots of brands want the public to know that they’re invested in the most powerful social movements of the day — be they environmental, ethical, or cultural. We also know that audience engagement is often the most important element of a successful social media-powered PR campaign. Social@Ogilvy recently conducted a study and published a […]

April 3, 2013

On the topic of Oreo and ‘Real-Time’ Marketing…

Says PR Newser: After the Oreo team’s big social media win dominated the post-Super Bowl buzz, a whole lot of people who had never used the phrase “real-time marketing” before started throwing it around like a hot potato. The point is that pretty much any business whose description includes the words “firm” or “agency” now […]

April 2, 2013

Branding Win for Budweiser

Says PR Newser: “We love any chance to opine on one of our favorite subjects: beer. When sudsy stories also involve branding strategies, we get a little excited. That’s why we had to tell you about this AdWeek piece and its simple thesis: despite the very real popularity of premium “craft” beers created by independent […]

April 9, 2013

What is Government Vine-ing About Now?

From Mashable: 

Government-friendly terms of service inked by the General Services Administration and Twitter cleared the way last week for U.S. agencies to post six-second Vine videos without fear of violating any rules.

A handful of agencies and officials had already begun posting Vine videos before GSA’s announcement, though. The breadth of those videos suggests some of the things government may use Vine for in the future, but it’s far too soon to speculate on what government’s ultimate relationship with the social site might look like.

The U.S. government’s in-house social media registry doesn’t yet include Vine accounts, but Vine has verified several government accounts itself.

Continue reading here.

April 4, 2013

Brand Building & Social Movements

“So it’s the 21st century, and lots of brands want the public to know that they’re invested in the most powerful social movements of the day — be they environmental, ethical, or cultural. We also know that audience engagement is often the most important element of a successful social media-powered PR campaign. Social@Ogilvy recently conducted a study and published a white paper on the phenomenon, and we had a chance to talk to the firm’s “Global MD” John Bell about its conclusions.”

Continue reading here.

April 3, 2013

On the topic of Oreo and ‘Real-Time’ Marketing…

Says PR Newser:

After the Oreo team’s big social media win dominated the post-Super Bowl buzz, a whole lot of people who had never used the phrase “real-time marketing” before started throwing it around like a hot potato.

The point is that pretty much any business whose description includes the words “firm” or “agency” now needs to claim that it has “real-time marketing capabilities” in order to win the interest of big-name clients. McCann Erickson, for example, named its new social media-only division “McCann Always On”. The “RTM” phrase doesn’t just apply to agencies that label themselves “ad” or “marketing”, either — PR wants to “own” social media too, remember?

Continue reading here.

April 2, 2013

Branding Win for Budweiser

Says PR Newser:

“We love any chance to opine on one of our favorite subjects: beer. When sudsy stories also involve branding strategies, we get a little excited.

That’s why we had to tell you about this AdWeek piece and its simple thesis: despite the very real popularity of premium “craft” beers created by independent breweries, most of the most popular off-brand beers on the market are, in fact, nothing more than the products of Big Beer companies’ successful attempts to co-opt the power of a story that was never theirs to tell in the first place.”

Continue reading here.