March 27, 2013

Everything You’ve Ever Wanted to Know about Google Keep

Google Keep, the search giant’s note-taking service, launched last week to much debate. How does it compare to Evernote? Does it live up to the hype? Continue reading here.

March 21, 2013

Death of Google Reader Finds Life on Twitter

Mobile phones were all the rage this week in the brand chatter chart. The introduction of the Samsung Galaxy S4 propelled the brand 14 spots to number 2 as fans discussed Samsung’s clever “Unicorn Apocalypse” TV ads and expressed eagerness to get their hands on the device. HTC and Apple both made the list as people compared their phone […]

March 19, 2013

Polaroid to make an ‘Instagram Camera’

As if Instagram weren’t easy enough already, last week we learned that the Socialmatic, aka the “Instagram Camera”, is really going to happen thanks to a deal between an Italian inventor and the folks responsible for thePolaroid name. We find the concept behind this product amusing, but it also represents the latest step in an interesting rebranding experiment. Continue reading here.

March 15, 2013

3 secrets to viral content from Sesame Street

For those who love videos of talking dogs, babies biting fingers or Korean men dancing, the news that Sesame Street’s YouTube page is the first nonprofit channel to achieve 1 billion views may come as a surprise. To those who know what kind of content inspires people, it doesn’t. There are three main reasons why this channel has […]

March 11, 2013

Apparently the afterlife has WiFi…

“What happens after we die? For millennia it’s been both a question and a debate among mortal humans, but in the 21st century, there’s a new twist: What happens to our social media life once we’ve left this earth (and does the afterlife have Wi-Fi)? Facebook memorializes accounts of the deceased, while Twitter deactivates accounts upon receiving a […]

March 11, 2013

5 Approaches to Social Media Branding

Columbia University’s chief digital officer Sree Sreenivasan advocates the “ABC approach”: “Always be collecting”. He didn’t mean artwork or other nicknacks–he was referring to a collection of digital tools and content. Here’s an example: Speaking at the Brite ‘13 conference hosted by Columbia Business School’s Center for Global Brand Leadership in New York on Monday, he recalled that at last year’s […]

March 8, 2013

Wall Street Journal Rolls Out New Wealth Management Magazine

WSJ. Money, the Wall Street Journal’s new “wealth management magazine,” debuts this Saturday, March 9. We first heard about the new magazine about six months after SmartMoney was shut down. The basic difference between the two is that WSJ. Money is for the rich. Continue reading here.  

March 7, 2013

New eBay looks a Lot Like….Ummm…Pinterest

If your browsing habits are anything like my own, you stopped going to eBay half a decade ago. It’s not necessarily that my penchant for old stuff has diminished–in fact, I’m more interested in vintage furniture and electronics than I’ve ever been before. It’s just that. I mean. It’s eBay. It’s a relic from the […]

March 7, 2013

Facebook Overhauls News Feed; Delivers ‘Personalized Newspaper’

Facebook redesigned its News Feed with bolder images and special sections for friends, photos, and music, saying the activity stream will become more like a “personalized newspaper” that fits better with people’s mobile lifestyles. Unveiled this morning at Facebook headquarters in Menlo Park, California, the overhaul is designed to get people to interact more frequently with the […]

March 6, 2013

“I’m Not Upset That I Have to Go To Work Today. I’m Upset That I Have To Wear Pants”

Whether you work for a firm with mainly corporate clients, you’re a freelancer who meets with agencies and clients, or you’re part of an edgy digital agency, how you dress says a lot about your personality. Like it or not, attire can speak volumes about your business persona, too. Many people who work in creative […]

March 27, 2013

Everything You’ve Ever Wanted to Know about Google Keep

Google Keep, the search giant’s note-taking service, launched last week to much debate. How does it compare to Evernote? Does it live up to the hype?

Continue reading here.

March 21, 2013

Death of Google Reader Finds Life on Twitter

Mobile phones were all the rage this week in the brand chatter chart.

The introduction of the Samsung Galaxy S4 propelled the brand 14 spots to number 2 as fans discussed Samsung’s clever “Unicorn Apocalypse” TV ads and expressed eagerness to get their hands on the device.

HTC and Apple both made the list as people compared their phone offerings to the Galaxy S4. HTC took the number 5 spot this week despite having no ads on air. Apple jumped an impressive 605 places to take the number 7 rank, bolstered, no doubt, by perennial favorite AT&T “It’s Not Complicated” iPhone ads that feature adorable little kids. Not surprisingly, AT&T also made the list, falling 3 spots to take number 4 on our chart.

Android also ended up on the chart this week at number 9, up 581 spots from last week.

But Google shot up 619 spots to take No. 1, fueled partly by the kind of discussion most marketer would rather avoid: Laments flowed after the company said it was shutting down Google Reader. But some of Google’s traction on Twitter did stem from its well-liked TV commercials, Bluefin data shows.

Continue reading here.

March 19, 2013

Polaroid to make an ‘Instagram Camera’

As if Instagram weren’t easy enough already, last week we learned that the Socialmatic, aka the “Instagram Camera”, is really going to happen thanks to a deal between an Italian inventor and the folks responsible for thePolaroid name. We find the concept behind this product amusing, but it also represents the latest step in an interesting rebranding experiment.

Continue reading here.

March 15, 2013

3 secrets to viral content from Sesame Street

For those who love videos of talking dogs, babies biting fingers or Korean men dancing, the news that Sesame Street’s YouTube page is the first nonprofit channel to achieve 1 billion views may come as a surprise.

To those who know what kind of content inspires people, it doesn’t.

There are three main reasons why this channel has proven so successful—reasons brands (for-profit or nonprofit) should take note of.

Continue reading here.

March 11, 2013

Apparently the afterlife has WiFi…

“What happens after we die? For millennia it’s been both a question and a debate among mortal humans, but in the 21st century, there’s a new twist: What happens to our social media life once we’ve left this earth (and does the afterlife have Wi-Fi)?

Facebook memorializes accounts of the deceased, while Twitter deactivates accounts upon receiving a death certificate from the immediate family or a person handling the estate. The U.S. government has updated its guidelines for writing a will with instructions about choosing someone you can trust to do what you wish with your social media accounts when you’re gone.

But does your social media life have to die with you? Apparently not: A few companies are building services to maintain your online presence once you’re six feet under.”

Continue reading here.

March 11, 2013

5 Approaches to Social Media Branding

Columbia University’s chief digital officer Sree Sreenivasan advocates the “ABC approach”: “Always be collecting”. He didn’t mean artwork or other nicknacks–he was referring to a collection of digital tools and content. Here’s an example: Speaking at the Brite ‘13 conference hosted by Columbia Business School’s Center for Global Brand Leadership in New York on Monday, he recalled that at last year’s event he highlighted Tout, a video tool that streams fifteen second videos. The recent buzz is about Vine, which streams six second videos. And so it goes.

Social media’s array of shiny objects may ebb and flow, but as a category it’s gained so much traction that more companies now actively monitor platforms’ metrics–and consultants have developed social media models. Speaker Ric Dragon, CEO of Dragon Search and author of Social Marketology, presented an interesting framework outlining five different social media strategies companies may use.

Continue reading here.

March 8, 2013

Wall Street Journal Rolls Out New Wealth Management Magazine

WSJ. Money, the Wall Street Journal’s new “wealth management magazine,” debuts this Saturday, March 9. We first heard about the new magazine about six months after SmartMoney was shut down. The basic difference between the two is that WSJ. Money is for the rich.

Continue reading here.

 

March 7, 2013

New eBay looks a Lot Like….Ummm…Pinterest

If your browsing habits are anything like my own, you stopped going to eBay half a decade ago. It’s not necessarily that my penchant for old stuff has diminished–in fact, I’m more interested in vintage furniture and electronics than I’ve ever been before. It’s just that. I mean. It’s eBay. It’s a relic from the Geocities era.

“When eBays of the world first came online, the transaction needed to work. That was the bar,” eBay VP of Design Marie Floyd Tahir tells me. “It was like, oh my god, I can get this thing! I actually got my item! We’re so far from that now.”

The Internet was far from that bar, but eBay was not. The world had cell phones and social media, yet eBay had the same search-and-sort format it always had. So with that in mind, just over a year ago, Tahir and her team set out to give eBay its biggest homepage facelift since launch.

Continue reading at Fast Co. Design.

March 7, 2013

Facebook Overhauls News Feed; Delivers ‘Personalized Newspaper’

Facebook redesigned its News Feed with bolder images and special sections for friends, photos, and music, saying the activity stream will become more like a “personalized newspaper” that fits better with people’s mobile lifestyles.

Unveiled this morning at Facebook headquarters in Menlo Park, California, the overhaul is designed to get people to interact more frequently with the News Feed, the stream of status updates and other information that greets each user upon login. Like a newspaper, the new News Feed has a prominent, bold front page and is divided into a host of new sections, showcased in a menu in the top-right corner of the screen: All friends, most recent, close friends, music, photos, following (for Facebook Pages), and games. The order of the menu will change based on which sections you drill down into the most.

Continue reading at Wired.com.

March 6, 2013

“I’m Not Upset That I Have to Go To Work Today. I’m Upset That I Have To Wear Pants”

Whether you work for a firm with mainly corporate clients, you’re a freelancer who meets with agencies and clients, or you’re part of an edgy digital agency, how you dress says a lot about your personality.

Like it or not, attire can speak volumes about your business persona, too.

Many people who work in creative industries such as advertising, PR, or digital like to push the fashion envelope. After all, people hire creative types for their great ideas—so should they dress the part?

Finish reading the article at PR Daily.